Services

GSA AIMS Scope of Work

SAIC fully understands the many forces that drive the need for improved and enhanced communications among Federal agencies and the public. Our integrated approach involves teaming the appropriate communications staff, and any necessary technical personnel, to fully meet client needs for the tasks outlined in the GSA Advertising & Integrated Marketing Solutions Federal Supply Schedule Scope of Work.

SAIC will propose services to support agencies in meeting any stated requirements while providing expert advice, assistance, guidance or counseling in support of agencies' communications needs. This may include press conferences, communications plans, exhibits, graphic design, brochures, videos, web site design, meeting planning and coordination of public information programs. SAIC is required to furnish all equipment, labor, supplies and supervision, and perform all operations necessary to successfully complete these services.

The Service Contract Act (SCA) is applicable to this GSA Schedule Contract and the following labor categories may be subject to Wage Determinations (WD) based upon the work performed. The Ordering Agencies Procuring Contracting Officer (PCO) is responsible for identifying the appropriate wage determination applicable to an effort, and for providing the appropriate wage determination accordingly.

The following are examples of tasks that may be performed under each Special Item Number (SIN). These are examples only and are not meant to exclude or limit any authentic advertising & integrated marketing solutions services under this Federal Supply Schedule. Examples include but are not limited to the following:

• Advertising Services (SIN 541-1)
  SAIC takes particular pride in its role as a pioneer in promoting public awareness and public education of Federal government programs and services and the complex technical, legal, and social issues of the times. Our outdoor marketing and media services successfully advance agencies' efforts through targeted use of a variety of print products, displays, posters, kiosks, novelty items and other promotional services. We have received numerous client commendations and national recognition for integrated campaigns that rely on multiple tools and talent teams to reach the appropriate audiences.
  

• Public Relations Services (SIN 541-2)
  SAIC's press and public relations experts develop press and public relations messages and strategies that publicize issues and help resolve controversial topics. Our press and public relations strategies are successful because they clearly convey clients' messages, reach the intended audiences, and achieve desired results by increasing public understanding and awareness of issues through the dissemination of credible, factual information.
  

• Market Research and Analysis (SIN 541-4a
  SAIC has reviewed, revised, and developed customized strategic marketing plans for Federal government agencies and private sector clients and successfully increased public awareness of a variety of products, services, and issues. Our clients achieve short and long-range goals as a result of our unsurpassed ability to identify, target, and reach key audiences with innovative strategies and tactics based on our significant experience and knowledgeable analysis of market trends and conditions.
  

• Video/Film Production (SIN 541-4b)
  SAIC produces award-winning videos as stand-alone marketing tools and as part of integrated communications programs. We work closely with clients from concept to completion to ensure needs and goals are met with satisfaction, and that the product will be visually appealing and factually accurate. SAIC has earned a reputation for innovative, cost-effective approaches; our video work has won national awards for creativity and technical excellence and client commendations for helping to achieve their communication goals.
  

• Integrated Marketing Services (SIN 541-5)
  SAIC is a proven full-service provider of high quality, strategically targeted marketing, media and public information services. With a full range of talent, expertise, and production capability at our command, we routinely customize plans by selecting the precise mix of strategies and tactics that will meet the needs of individual clients. Our communications professionals have the ability to take projects from an abstract concept through creative planning and execution of a fully integrated, multimedia campaign. Throughout our long history of resolving marketing, media, and public relations challenges for the government, SAIC has been recognized for excellence by the communications industry and commended by government clients for promoting public awareness of important technical and social issues.
  

• Other Direct Costs (SIN 541-1000)
  All Other Direct Costs (ODCs) proposed must be directly related to a service being offered under this Schedule and can only be purchased in conjunction with the Schedule service. Possible ODCs may include items such as audiovisual equipment, facility rental, commercial production, media costs, booth space rental, etc. that are associated with the services to be performed under the schedule contract.