Decoding the Customer Journey: A Visualization

08-24-2021

You’ve heard your colleagues in IT and business talk about CX, but the concept is vague. CX is the relationship a customer has with a business, and it’s built on every interaction the customer has during every stage of their customer journey. We’ve outlined four stages of this journey to help guide you when designing for customer-facing systems and applications.

 
 
Halfaker 12 infographic